# **Your**  **hub**  **for**  **search**  **performance**

Know how your brand appears in AI and organic search, where you're winning or losing, and what to fix next, all powered by your own data, all in one platform.

[SEE BOTIFY IN ACTION](/content/request-a-demo/index.html)

## Search never stands still.   Neither should your strategy.

### 01. OLD WAY

**Inaccurate data**  
You strategize based on fragmented, inaccurate, or outdated data points housed across multiple platforms

### NEW WAY

**Unified data and automation**  
You’ll leverage centralized data and automation to confidently craft a holistic strategy

### 02. OLD WAY

**Keyword tracking limitations**  
You track a predefined list of keywords, limiting your perspective on what drives traffic to your website

### NEW WAY

**Insight into real queries**  
You capture all consumer search queries responsible for driving web traffic and work with AI agents to leverage them for maximum impact

### 03. OLD WAY

**Inefficient data analysis**  
You struggle to identify the reasons behind your website’s underperformance

### NEW WAY

**Seamless search analysis**  
You'll use all of your website data to inform your analysis or chat with an AI agent to pinpoint exactly what's affecting performance

### 04. OLD WAY

**Only optimizing for traditional search**  
Optimizing for traditional search engines without thinking about new emergent channels

### NEW WAY

**Optimizing for traditional & AI search**  
Harnessing the evolution of generative search with intelligent, data-driven strategies

## **AI**  **is**  **the**  **new**  **discovery**  **channel.**  **Most**  **brands**  **are**  **flying**  **blind.**

### **Know when you’re cited in AI conversations**

Don’t keep yourself in the dark. Get detailed data on exactly what’s being shared with shoppers on Google AI Mode, ChatGPT, and more:

Track every metric that matters: AI Share of Voice, sentiment, mentions, citation rates, and presence in AI shopping carousels

Know if you’re being cited, how often, and in what context across every platform, category, query, and competitor

Prove ROI with results compiled into one thorough, leadership-ready report

### **Diagnose the technical issues keeping you invisible**

Your visibility waits for no one. Pinpoint exactly why you're winning some queries and don’t appear in others, grounded in your first-party crawl, log, and keyword data:

Connect AI presence to website performance and bot behavior in one clear dashboard

Gain the autonomy to easily find & route issues to the right team for resolution

Accelerate speed to market by developing and implementing fixes all in one platform

### **Track every move AI makes on your site**

Why guess when you can know? Use empirical evidence hidden within your first-party site data to:

Understand what AI bots are prioritizing on your site

See what they’re missing (and why)

Pinpoint where to invest and improve your discoverability in AI answers

### **Don’t just keep up — keep ahead**

Nip revenue loss in the bud. Take fast, decisive action on high-value tasks and critical issues:

Cure analysis paralysis with AI recommendations prioritized by impact

Protect revenue with instant 24/7 alerts for critical site health and performance changes

Cut time wasted digging through different tools and dashboards for answers

### Measure the impact and ROI of your organic search efforts

Get provable insight into how organic search benefits the bottom line. Measure the search impact on business objectives such as website visits, revenue, transactions, and Return on Organic Search Spend (ROSS).

Earn search buy-in from stakeholders, teams, and leadership by sharing customizable dashboards tailored to their specific KPIs.

Tailored reporting to focus on initiatives that align most closely with your team’s goals

Customizable emails at the end of every crawl to promptly provide insights and results

User-friendly charts for clear and concise visualization of impact

Want to see more? Explore the full Botify platform:

### AI READINESS

[LEARN MORE](/content/platform/ai-readiness/index.html)

### ACTIVATION

[LEARN MORE](/content/platform/activation/index.html)

Track and boost visibility across platforms.