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Boost Your Visibility Through Smarter Internal Linking

Leverage all of your first-party data to generate and maintain an optimized internal linking structure. SmartLink makes it easier for bots, AI agents, and consumers alike to find your most critical pages.

Creating a link is easy. Creating the right linking structure at scale is hard.

The bigger the website, the harder to maintain an optimized linking structure. Most websites' linking structures actually hurt their search visibility, despite enormous efforts to develop them. As a result, search engines struggle to find pages, leaving you treading water instead of letting automation guide crawlers to your critical content.

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Be found by consumers, bots, and AI agents alike

Ineffective linking structures leave product pages invisible to search engines. Help them be found by linking intelligently.

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Increase traffic & revenue

Take control of your linking strategy to improve visibility and help users find your important pages. Prioritize particular products or categories based on demand and business needs to drive revenue.

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Accelerate your impact

SmartLink’s data model leverages all the knowledge about your website to develop intelligent linking strategies. Save months of work and allow your SEO and engineering teams to focus on tasks only humans can do.

Automate Optimize Refine Implement

Automate your internal linking strategy

SmartLink pairs all of the holistic data about your site – bot data, user data, and website performance – with intelligence to identify an optimized linking structure.

WITHOUT SMARTLINK

You rely on manual link creation or your CMS to connect pages together

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WITH SMARTLINK

Automation builds your internal linking structure intelligently using all of your website data

Optimize how search engines recognize your most valuable pages

Indicate the true value of your product and category pages to search engines thanks to smarter internal link structures.

WITHOUT SMARTLINK

You hope that your product and category pages are found

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WITH SMARTLINK

You know that your product and category pages are found

Refine your internal links

Prioritize particular products, categories, or other pages depending on demand and business needs to drive revenue.

WITHOUT SMARTLINK

Internal linking is standardized and doesn’t take into account your business needs

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WITH SMARTLINK

Optimize your internal links based on business needs, not engineering resources

Implement links in minutes, at scale

Deployment is up to you – implement your intelligent links with PageWorkers or your own development team.

WITHOUT SMARTLINK

Manually identify and implement links with reliance on your development team

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WITH SMARTLINK

Autonomously deploy your new links at scale in minutes

Using SmartLink, a leading retailer saw impact — fast

Increased VISIBILITY

+7.6%

YoY increase in impressions

Increased TRAFFIC

+4.1%

YoY increase in clicks

Improved time-to-value

60

Days to see impact

All your questions answered

How does SmartLink identify optimized links for a website?

SmartLink takes into consideration all of your integrated first-party data to help generate optimized linking recommendations for your website. In addition to your full Botify crawl, SmartLink relies on bot data from logs, user behavior data from Adobe or Google Analytics, and site data from Google Search Console to understand the full picture of your website. Based on that data as well as the scope and inputs you define, SmartLink identifies link recommendations to help optimize your website structure and performance.

What types of pages can be improved by SmartLink?

SmartLink is designed to improve product pages (PDPs) and category pages (PLPs). You can improve discoverability and rankings of product pages by ensuring that there are enough links pointing to these pages. For category pages, you can increase rankings by using internal linking to highlight pages with potential.

What SEO KPIs can I expect to impact with SmartLink?

SmartLink will impact a number of search KPIs, including but not limited to search engine crawling (new pages crawled and frequency of crawling); page-level metrics (PageRank and page depth); rankings (discoverability and ranking signals leading to improved rankings); and traffic (new pages and total pages generating traffic).

How much customization is involved?

With SmartLink, you have the power to define the inputs to generate your optimized links. You’ll define inputs like the scope of the source and destination pages, and the number of links to add per page to customize your configuration.

How does implementation work?

There are two implementation options for SmartLink. You can quickly and easily deploy your link recommendations through Botify’s PageWorkers, or you can opt to deploy the links yourself.